In 2025, step off the well-worn tourist trail and
dive into destinations that surprise, charm, and inspire.
While major cities like Paris and Tokyo remain icons, there’s a world of underrated cities waiting to be explored—places brimming with authentic culture, rich history, and unforgettable experiences.
Here are 10 hidden gems you need to add to your travel list this year.
1. Gdańsk, Poland
A Baltic beauty with cobbled streets and colorful facades, Gdańsk blends maritime heritage with modern energy. Explore the historic Old Town, sip craft beer along the Motława River, and trace WWII history at the acclaimed Museum of the Second World War.
2. Luang Prabang, Laos
Tucked between lush mountains and the Mekong River, Luang Prabang is a peaceful escape. With golden temples, French colonial architecture, and vibrant night markets, it offers a perfect mix of culture and tranquility. Don't miss the early morning alms-giving ceremony.
3. Valparaíso, Chile
This bohemian port city is a canvas of street art and steep hills. Valparaíso’s artistic vibe, historic funiculars, and panoramic views from Cerro Alegre make it a South American gem that rivals more popular neighbors.
4. Lecce, Italy
Often overshadowed by Rome or Florence, Lecce is Italy’s “Florence of the South.” Located in Puglia, this baroque city boasts Roman ruins, sun-drenched piazzas, and a food scene that celebrates rich olive oils, fresh seafood, and hand-rolled pasta.
5. Da Nang, Vietnam
Halfway between Hanoi and Ho Chi Minh City, Da Nang is a coastal city with clean beaches, lush mountains, and a blossoming food culture. Use it as a base to explore the Marble Mountains or take a short trip to Hoi An.
6. Ghent, Belgium
Often skipped in favor of Brussels or Bruges, Ghent has a medieval heart with fewer crowds. Enjoy a canal cruise, visit the impressive Gravensteen Castle, and immerse yourself in local life at bustling food markets and beer halls.
7. Puebla, Mexico
Just a couple of hours from Mexico City, Puebla is rich in colonial charm, baroque churches, and culinary excellence (hello, mole poblano!). A UNESCO World Heritage Site, this city offers an authentic taste of Mexico’s vibrant history and flavors.
8. Nis, Serbia
One of Europe’s oldest cities, Nis is a Balkan blend of ancient Roman ruins, Ottoman-era architecture, and modern cafés. Visit the chilling Skull Tower or walk through the historic fortress before enjoying lively nightlife at a fraction of Western Europe’s prices.
9. Rotorua, New Zealand
Known for its geothermal wonders and Maori culture, Rotorua is a sensory feast. Experience bubbling mud pools, traditional hangi feasts, and thrilling outdoor activities, all in one compact and welcoming destination.
10. Essaouira, Morocco
A breezy Atlantic alternative to Marrakesh, Essaouira is a laid-back coastal town with fortified walls, artistic energy, and windswept beaches. Its medina, a UNESCO site, offers artisan treasures without the chaos of larger Moroccan cities.
Travel Smart, Travel Different
These underrated cities aren’t just alternatives—they're destinations in their own right. Viator offers guided tours, local experiences, and seamless planning to help you uncover these treasures. In 2025, discover the places the world hasn't fully caught on to yet—and enjoy them before the secret’s out.
